Graphic Designing

This course provides opportunities for students who are seeking career in the field of Graphic Design. It introduces creativeand functional role of Graphic Design in print media industry. By understanding the basics of design principles, students will develop their ability to communicate messages through meaningful visuals.

Typography is the most important component of Graphic Design and students will study the history of type, type anatomy and typographic terms, while examining design compositions, type styles and the use of font in print design. This course will develop an understanding of the process of Design Thinking to create ideas/concepts and a strong critical attitude towards the and structure of text and image based design.

Aims and Objectives

  • To understand the difference between communication and expression very clearly

  • To understand the relationship between content & form

  • Understanding of design, arrangement, specification of type-in-space or time

  • Learn to deal with challenging needs of graphic design

  • To introduce the language of type, its practical use and historical grounding

  • To develop understanding of typography and creative visualization

  • Understanding of design thinking process

  • To develop practical approach in implementing of design principles

  • To equip students with aesthetic and conceptual problem solving skills


  • Students will be able to develop an understanding of the objectivity of the subject

  • Understanding the relationship between word and image

  • Students will learn to understand the importance of Design Thinking Process

  • Ability to deal with challenging needs of Print Design

  • Ability to create practical design solutions

  • Ability to generate effective typographic design solutions to meet specific criteria

  • Understanding the differences between letterforms to choose suitable typefaces for a variety of graphic design solutions

  • Understanding of advertising design

  • Ability to create brands and brand identities

Course Outline

  • Design Elements

  • Design Principles

  • Word & Image

  • Drawing Systems

  • Design Thinking

  • Design Skills

  • Typography

  • Design Production


  • 2D & 3D

  • Computer Generated

  • Print

Course Duration

Course Duration – 2 Months

Fee Structure

Course Fee – 8000/-PKR per month

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